Toyota is one of the largest automotive companies in the world, with a history dating back to the late 1930s. Founded by Kiichiro Toyoda, the Japanese company began producing cars in 1937, initially to meet domestic demand in Japan.
In the post-war era, Toyota quickly expanded thanks to its reputation for quality and reliability of its vehicles. In the 1950s, the company began exporting its models to the United States and Europe, where they were well received for their sleek design, maneuverability, and cutting-edge technology.
In 1966, Toyota launched the Corolla, which would become one of the best-selling models in the world. In the 1970s, the company continued to expand, opening new production facilities in Japan and abroad.
In the 1980s, Toyota began focusing on research and development of innovative technologies, such as hybrid engines, which led to the creation of the Prius model, launched in 1997. The Prius was the first mass-produced hybrid car and became an important milestone in automotive history.
In the 1990s, Toyota continued to expand globally, becoming one of the largest and most successful automotive companies in the world. The company also began diversifying, entering new sectors such as commercial vehicles and robots.
In the new millennium, Toyota has become a leader in the production of hybrid and electric vehicles, investing heavily in new technologies to reduce the environmental impact of its vehicles. In 2012, Toyota launched its first fully electric vehicle, the RAV4 EV.
In addition to vehicle production, Toyota has also been known for its lean production philosophy, known as the "Toyota Production System." This philosophy, based on eliminating waste and continuous improvement, has had a huge impact on manufacturing production globally.
Today, Toyota continues to be one of the largest car manufacturers in the world, with a wide range of models ranging from sedans to SUVs to commercial vehicles. The company is committed to providing high-quality, reliable, and efficient vehicles while continuing to develop innovative technologies to drive the automotive industry into the future.